PCCS wins three Good Design Awards for pioneering mental health programs SKillness and Plus Social

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Primary and Community Care Services (PCCS’s) innovative programs, SKillness and Plus Social, have both been recognised as Good Design Award winners for 2020 in the Social Impact category.

The SKillness campaign scored a second coveted Gold accolade in  the Communication, Design, Branding and Identity category for its powerful Mental SKillness in the workplace campaign (co-created with Studio Hackett).

Both programs were awarded for outstanding design and innovation by Australia’s peak international design awards – the highest honour for design and innovation in the country.

“We are incredibly proud to accept these awards,” said PCCS CEO, Dr J.R. Baker. “PCCS is always working with our community to find the best ways to support one another. To see these programs recognised in this way is amazing feedback for our wonderful team.”

The annual Good Design Awards is Australia’s oldest and most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in good design and convince the Jury they are worthy of recognition at this level.

The Good Design Awards Jury praised SKillness campaign in awarding the Gold achievement saying:

“This is instantly recognisable and communicates a clear understanding of the business through the brand identity. A BRILLIANT way to create real and lasting change: flipping the stigma to make it the strength, letting go of slick perfection for the messiness of life, using real people and real stories. But the biggest win, the phenomenal win, is asking people to confirm their biases are unfounded. Thank you for entering the Good Design Awards.”

The Good Design Awards Jury further commended the SKillness program within the Social Impact category, commenting:

“A really great design process and fine example of good design in the social impact space. This project deserves to be recognised in this category of the Good Design Awards and will have a real impact on the quality of people’s lives. Well done.”

SKillness was developed by PCCS in collaboration with the Northern Sydney Local Health District (NSLHD), Family & Community Services (FaCS) (now known as NSW Department of Communities & Justice), icare, University of Technology Sydney (UTS) and Sydney North Primary Health Network (SNPHN); funded in part by NSW Health (Mental Health Innovation Fund) and in part by PCCS.

The Jury said of Plus Social:

“A holistic solution to an issue that is often perceived as single dimensional. The results of the program indicate significant improvement from current solutions and will have a significant positive impact on the lives of injured workers.”

Dr Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.

“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” added Dr Gien.

“Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world.”

The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.